CoinAlpha

Challenge

CoinAlpha had previously launched a blog with over 200 articles written by an external contractor. Despite this investment, the content failed to deliver meaningful results.

Key Issues:

• Poor Search Alignment: Articles didn’t address high-intent queries, resulting in an average organic CTR of just 2%.
• Misaligned Traffic: Most visitors came from South Korea and Japan, while CoinAlpha’s target markets were US, UK, and India.
• Weak SEO Foundations: Missing meta descriptions, poor internal linking, no author pages, and lack of E-E-A-T signals.
• Technical Barriers: Misconfigured robots.txt, sitemap errors, duplicate titles, missing H1 tags, and slow mobile load speed (~3.8 seconds).

The blog was failing to attract strategic audiences and couldn’t compete effectively in its niche.

Approach

247 FinTech Marketing was engaged to relaunch CoinAlpha’s content strategy and kickstart organic growth. Our plan included:

• Building a scalable content production system under an 80-hour/month subscription model
• Focusing on topics aligned with CoinAlpha’s business model and audience needs
• Creating a transparent workflow from keyword research to final delivery

Project Stages

1. Onboarding & Discovery

   • Defined expectations: at least 15 SEO-optimized articles per month
   • Confirmed focus on US, UK, and India markets

2. Website Audit & SEO Strategy

   • Conducted a full technical and content audit
   • Identified critical roadblocks and prioritized fixes

3. Keyword Research & Planning

   • Built a keyword universe of 1,000+ terms
   • Clustered topics by intent and relevance

4. Content Production & Delivery

   • Created detailed briefs for each article
   • Delivered content in batches with editorial and SEO checks

5. Monitoring & Refinement

   • Incorporated client feedback within 1–2 business days
   • Optimized headlines, meta descriptions, and CTAs

What We Did

Kickoff & Audience Alignment

We began with a deep-dive onboarding session to understand CoinAlpha’s pain points and goals. The client confirmed the blog should focus on English-speaking markets—US, UK, and India—allowing us to tailor the strategy for high-competition regions.

SEO Audit & Growth Strategy

Our audit revealed:

• Only 71 keywords ranked in the top 3 out of ~1,600 indexed
• Misconfigured robots.txt and sitemap errors
• Duplicate/missing titles, missing H1 tags, and slow mobile speed
• Weak internal linking and low-authority backlinks

Action Plan:

• Optimize internal architecture
• Improve content quality and structure
• Build a comprehensive keyword map
• Launch a high-quality link-building strategy

Keyword Research & Content Plan

We conducted a content gap analysis and identified over 1,000 relevant keywords for target markets. Topics included:

• Blockchain Platforms: Arbitrum, Blast, Avalanche, Ronin, EVM, ERC-20
• Trading Strategies: Arbitrage, DCA, leverage trading, MACD analysis
• Crypto Basics: Staking, yield, tokenomics
• Popular Assets: Bitcoin, Ethereum, Shiba Inu, Pepe

After client approval, we developed a detailed content plan and briefs for each article.

We Created and Published the Articles

Content production was organized in batches. For each topic, we prepared a detailed brief outlining:

• Keywords and search intent
• Article structure and subheadings
• Recommended CTAs
• SEO markup guidelines

Articles were checked for 85–90% uniqueness, reviewed editorially, and delivered on schedule.

We Incorporated Feedback and Made Revisions

After each batch, CoinAlpha shared feedback via email. We processed edits within 1–2 business days, improving:

• Headline clickability
• Meta descriptions
• CTA wording
• Article structure

This iterative process ensured consistent quality and alignment with the client’s goals.